It was a dynamic and productive three-day expo weekend for Thessaloniki from 18 to 20 November, with the hosting of Philoxenia, Hotelia, and the new kid on the block, Real Estate Expo North.
The Philoxenia-Hotelia tourism trade fair duo succeeded in attracting all tourism professionals to Thessaloniki from 12 to 14 November, achieving, under unfavourable conditions, its goal of once again becoming the sector’s meeting point and a medium for the promotion of destinations from all over Greece. In fact, the number of commercial visitors was significantly increased. Specifically, at Philoxenia 45% of visitors were commercial visitors, conributing to the organising of targeted meetings. The exhibitors were completely satisfied with the qualitative characteristics of the meetings with the hosted buyers from 27 countries and with the commercial visitors from Greece and 19 other countries.
The fair, which displayed its continuity and reliability to the exhibitors, represented all the destinations in Greece, while all major tourism institutional bodies were present. In fact, the podium of the fair was used for the presentation of major projects, such as Modiano Market and Olympos Naoussa Hotel in Thessaloniki, and Alexandrou Chora in Ofrynio, Kavala. The presence of the Municipality of Epidaurus as the Honoured Municipality of Philoxenia during events and activities made an impression.
A lot of interest was garnered by Philoxenia’s congress on ‘Experience Tourism: Seeking Authenticity’, which highlighted new tourism trends around the world in this field, with presentations on how Greece could utilise the increasing trend of experience tourism. Furthermore, there was major participation in the side events organised on the open stage of pavilion 13.
At the same time, the Hotelia International Hotel Equipment Exhibition was especially dynamic, focusing, this year, on five sectors: hotel equipment in pavilion 8 (indoor and outdoor furniture, mattresses and linen, fabrics, curtains, carpets, and lighting), kitchen equipment and cleaning machinery in pavilion 9, construction and renovation (building materials, floors, doors, door & window frames, sanitary ware, pools, cooling, and heating), and digital technology and security systems in pavilion 10, and, lastly, the coffee & drinks section in pavilion 12.
An important element at this year’s Hotelia was that the commercial visitor meetings were targeted and effective, achieving partnerships and agreements.
235 exhibitors from 12 countries, Epidaurus as the Honoured Municipality, 70 hosted buyers from 27 countries, and 2500 scheduled meetings
The tourism trade fair duo will be organised in a completely safe and healthy environment
Trade visitor number increased by 19% 4500 meetings — a record number — between hosted buyers and exhibitors
The Philoxenia and Hotelia exhibitions functioned as a platform of optimism for Greek tourism, gathering tourism sector professionals at the Thessaloniki International Exhibition Centre for three days. In fact, the exhibition duo attracted 20,143 visitors, proof of the trust placed in them by sector professionals, who continuously and consistently choose these exhibitions to promote themselves and to open channels of cooperation. The number of trade visitors to the two exhibitions was increased by 19%. Furthermore, 4500 meetings were held between hosted buyers and exhibitors — again, a record number — during a rich programme that satisfied both sides.
The most important tourism exhibition ‘duo’ of the country, Philoxenia - Hotelia, held from 9 to 11 November at Thessaloniki International Exhibition Centre, was marked by a 16% increase in visitor numbers and a particularly boosted interest by tourism professionals, as there was a 36% increase in the number of trade visitors over last year. This year, the number of Greek trade visitors was increased by 38% and that of foreign trade visitors by 21%.
From left to right, the Project Manager of Hotelia, Mrs Tonia Nikolaidou, the president of Thessaloniki Convention Bureau, Mr Yiannis Aslanis, the CEO of TIF-Helex